IndyCar Added to Rembrandt Charms Consumer Campaign
Rembrandt Charms has joined DragonSpeed as a launch sponsor of the globally accomplished sportscar team’s NTT IndyCar Series entry to be piloted by Ben Hanley in five 2019 rounds of America’s premier open-wheel series:
March 10 Firestone Grand Prix of St. Petersburg
April 7 Honda Indy Grand Prix of Alabama
May 26 103rd Indianapolis 500 presented by Gainbridge
June 23 REV Group Grand Prix at Road Americ
July 28 Honda Indy 200 at Mid-Ohio
Like IndyCar, Rembrandt Charms is growing significantly by responding to shifting consumer wants. “Rembrandt Charms is consistently voted a top-selling, hot brand by retail jewelers. The IndyCar boost to our consumer advertising and promotional campaign will directly support the thousands of retail jewelers that carry our charm collection,” said Susan Wojcik, Marketing Director of Rembrandt Charms.
Eric Lux, Rembrandt Charms Vice President, raced with Elton Julian to win the 2011 IMSA LMPC Championship and in drove for DragonSpeed in 2015, helping Mercedes-Benz secure its first American GT title. “I’ve admired Elton’s boundless determination and attention to detail which have driven his team to remarkable achievements. Rembrandt Charms is proud to associate itself with Elton, Ben, and the entire DragonSpeed team as they embark their IndyCar quest,” said Lux.
DragonSpeed team principal Elton Julian said, “IndyCar is enjoying a major upswing thanks to the quality of the racing produced by the current rules and intensive promotion of the series. The ability to attract the support of dynamic brands like Rembrandt Charms is proof of that. It’s will be a particular pleasure to work again with Eric. The skill and commitment he showed on the race track are mirrored in the success of Rembrandt Charms.”
Rembrandt Charms has been designing and manufacturing charms and charm bracelets for 50 years. Only Rembrandt Charms offers thousands of charms in such a wide range of precious metals, including Sterling Silver (Rhodium-Plated to prevent tarnishing), Gold Plate, 10 and 14 Karat Yellow Gold, and 14 Karat White Gold. All Rembrandt Charms products are manufactured in the United States or Canada, and covered by a lifetime warranty. Sold exclusively through authorized retail jewelers, store locations can be found at RembrandtCharms.com.
The Firestone Grand Prix of St. Petersburg will be broadcast live on NBCSN starting at 12:30pm ET this Sunday, March 10, with qualifying to determine the 24-car starting grid airing at 2:30pm on Saturday.